New Product, No Problem!
Innovative new food products are created every day, but many fail to reach the right target audiences. What if you found a way to ensure that your novel food product is an instant hit, by showcasing its gastronomic potential within recipes?
Recipe developers - how to get more engagement with your recipes
As a recipe creator, you know how small adjustments or variations affect the final outcome. But this valuable information doesn’t get communicated through a single recipe entity or blog post. Plant Jammer's Studio gives you a framework for recipes that allows viewers to change ingredients and select variations to adapt the dish to their needs.
Get Plant Jammer’s dynamic recipe API on your own website or app
Don’t like cilantro? Can’t tolerate gluten? Want a low-carb version of a recipe? Dynamic recipes is the answer.
If you want to explore dynamic recipes on your site or app, try a pilot with the Plant Jammer API.
Plant Jammer receives €4 million in an international investment round to help inspire a billion people towards plant-based diets
Based in Copenhagen, Denmark, a team of 15 chefs and data scientists are using deep technology to provide an effortless solution to the daily dilemma of many people: they want to eat more healthily and more sustainably, but lack the time and inspiration in an increasingly busy daily life. Danish Vækstfonden and Germany-based global corporates Dr. Oetker and Miele Venture Capital have together invested approximately €4 million in the Danish foodtech start- up Plant Jammer to accelerate their development and international expansion.
Plant Jammer uses AI recipe technology to make grocery discounting smarter
Plant Jammer is more than an app. The Plant Jammer API also creates dynamic recipes experiences on other companies’ websites and apps. Particularly, we work with supermarket discount sites who want to create better attraction and retention.
Recipes don’t have to be so dumb
How to make your online recipes personalized but still ALWAYS delicious? In this document we describe how we use AI, crowd-intelligence, and gastronomical algorithms to make online recipes smarter. The problem with online recipes: They are simply „cookbooks on a screen“ Try searching for a recipe. It is hard to find an easy recipe you […]
What’s new in Plant Jammer
We had a busy September already. Here’s what’s new Remember, despite a lot of new stuff – the core of Plant Jammer is the same: We let you decide your dinner in two simple and fun steps: 1) Choose ingredients you want or have in your fridge, 2) Get a recipe based on EXACTLY your […]
Stop madspild sammen med MENY Værløse
Opskriften, “En Kål Taco mod madspild”, er baseret udelukkende på fødevarer fra ugens madspilds-hylde i MENY Værløse. Når du tømmer hylden og laver denne opskrift hjælper du MENY med at bekæmpe madspild. Tak for det! Opskriften er lavet af Plant Jammer. Hvem er det? Plant Jammer er et dansk startup, der har udviklet en kunstig […]
The Imperfect Vegan
We don’t need a handful of people to do veganism perfectly… We need millions of people doing it imperfectly. Where is the meat? We get these questions about 5 times per day, so here’s the answer. We neither have meat nor fish in the Plant Jammer app. Yes, Plant Jammer is a vegetarian cooking app. […]
The 3 meal prepping tricks to save your kitchen from extinction
The SINGLE most impactful action you can take to increase your health is to cook your own food. Must of us know that, but still we increasingly pick ’convenience solutions’ to fit food into our busy lives. This article is about a powerful concept called, ’Meal Prepping’, which is taking the world by storm by […]
A story from a happy Plant Jammer user
The Smart Home group organised a fantastic afternoon for a chosen few lucky colleagues to test the App “PlantJammer”. “Plant Jammer” is an AI-driven cooking assistant. Why was this App introduced in the Miele OWB programme? The Copenhagen-based FoodTech start-up is supported by Miele – a minor stakeholder. But what makes Plantjammer unique? Of course […]
Too Good To Go: Im gemeinsamen Kampf gegen Lebensmittelverschwendung
Wenn zwei Start-Ups eine gemeinsame Mission haben… … dann kann man sich gegenseitig nur unterstützen. „Lebensmittelverschwendung weltweit reduzieren“ lautet diese Mission, und Too Good To Go hat bereits mit 7 Millionen geretteten Mahlzeiten aus Restaurants enorm dazu beigetragen. Mehr Daten brauchen wir nicht, um diese App zu mögen, denn schließlich ist es JETZT an […]
Warning: While you cook, Google and Amazon are fishing for your food data!
What’s for dinner? This is a choice worth 100 Bn Dollar EVERY DAY (5% of global GDP), and the big tech companies are dying to influence it. What if Amazon knew what vegan, gluten-free, millenial women in Copenhagen like to eat on Wednesday evenings? What if they knew what’s in their fridge, when they tend […]
#PJchallenge – Let’s do this together!
A quick nutrition-story about myself: Three years ago, when I moved to Copenhagen, I was planning a big party for my birthday. Everything was organized. But then – just one day before my birthday – a flu hit me like a train. Besides cancelling my birthday bash, I realized that I am getting sick much […]
Plant Jammer PRIME. What is it?
Plant Jammer PRIME: What is it? 3rd October we launch Plant Jammer PRIME: “A chef in your pocket”. You can order it here: Get PRIME What is in Plant Jammer PRIME, that is not already in the free Plant Jammer app? Just 2 small things: I) Nutrition: What should you eat? In the Plant Jammer app […]
Crowdfunding: Plant Jammer needs to cross the valley of death
Plant Jammer developed a wonderful product and are receiving glowing reviews from chefs and users. They have 5.000 active users and investments from Miele and 4 angel investors. Also, their team is strong with a former McKinsey consultant as the CEO, surrounded by powerful people in data science, software development, and food tech. On the […]
Healthy food: Real food, mostly plants
“I, Michael Haase, hereby pledge to eat real food, mostly plants, throughout October” What is the healthiest diet? I spent the last months studying nutrition, and learnt that the most correct nutrition rule is also the simplest: “Eat real food, mostly plants”. Therefore, I have decided to do just that throughout October: Eat unprocessed wholefoods […]
Does pineapple pieces belong in a pasta?
On 14th September, I shared a seemingly booring food picture on Twitter. It included a half-interesting pasta dish that my programmer had made, with pineapple on-top. What happened next, I wouldn’t have expected in my wildest dreams… The dark side of Twitter emerged. Examples of comments I received: “In Italy you’ll get shot, shall […]
Cooking for the young and restless: Plant Jammer gains Miele as an investor
“Plant Jammer”, an AI-driven cooking assistant that brings gamification into cooking, has found a strong partner: The Miele Group has bought a minority stake in the Copenhagen-based FoodTech startup. In turn, the world’s leading premium manufacturer of domestic appliances gets a leg-up in a completely new way of meal planning and cooking. What is Plant […]
Interviewing our Plant Jammer Superheroes: Part I
Welcome to our first edition of Q&A “Plant Jammer Style!” First up, is Anne Køster: Tell us a little bit about yourself and your life! I am 38 years old, have my own company where I help food companies with pr, branding and communications. My husband and I have 3 kids in total (2, 8 […]
When Industrialization Meets Veganism
Vegan processed products symbolize everything that is wrong with the food industry: businesses attempting to profit off of consumers trying to do good for themselves and the environment by reducing their meat consumption. Through the mass production and industrialization of vegan products in attempts to capitalize on this growing market, such businesses have de-naturalized […]
Getting creative in the kitchen
As a top chef, Frank Lantz has spent countless hours in busy restaurant kitchens, creating and perfecting new recipes. These days, his creative ideas are mainly directed towards his latest project, TastePlease, a global platform for shared food experiences. The joy of cooking, however, is still at the centre of his life. Not surprisingly, Frank […]
Plantemad er grynet og uden smag
Hvordan går man fra i teorien at synes, at plantebaseret kost er et godt svar på klimaudfordringerne til i praksis at lave mad, som andre rent faktisk har lyst til at spise og oven i købet betale penge for? Fortællingen om Fairdig er fortællingen om en gårdpige fra landet, der blev en haj i klimakøkkenet. Fairdig sælger klimavenlige […]
Meat is tasty, but vegetables are tastier
One eggplant convinced Michael that vegetarian food is not a compromise 3 years ago Michael had a bite of an eggplant that was cross-bred to optimize its taste. He was shocked. The light floral and citrusy notes blended perfectly with the buttery mouthfeel and an umami aftertaste. “When I tasted that eggplant, I got curious”, […]
Status update video for August
McKinsey will change the start-up funding game, and Plant Jammer has a head start
“I rarely cook, and when I do it’s a steak”, the investor said, “I think most people are like me, so I don’t think your vegetarian start-up will be a success”. We at Plant Jammer had this kind of reaction a handful of times in the angel investor community and have not once been asked […]
Learn how to cook: Here is a smart and easy way to make the best recipes and hack cooking
MICHAEL’s WORST DATE EVER was in the Summer of 2010: “I was told all over the internet that home cooking is a winner at dates: https://galoremag.com/why-cooking-a-meal-together-is-the-best-first-date/. So, I went online for dinner ideas, found the best recipe, and as my date walked in the door I was cooking the best gazpacho with avocado and […]
Faster than cooking asparagus!
When Gaius Octavius (first Roman emperor) wanted something done fast, he used to say to his subjects: “Velocius quam asparagi conquantur!”. It means quicker than boiling asparagus. And man, that is quick, especially for those of us who like our vegetables “al dente”. Augustus was so fond of asparagus that he even set up a […]
How to grow an avocado plant
This is Signe. Signe is a plant enthusiast and has green fingers. Therefore, we teamed up with her to learn something about how to recycle and grow vegetable seeds that were otherwise going to get thrown out. First up is avocado! It is very simple to grow an avocado plant if you follow these simple […]
Let’s get closer to food!
Society and nature are getting more and more disconnected and this tendency has serious consequences in today’s food culture, argues Michel Poulsen who wants to remind us, that we are perfectly capable of taking some responsibility as consumers if we want to. Today, he is telling his story of how he is contributing to re-connecting […]
Best way to cook mushrooms? Your guess is probably wrong! :-)
Mushrooms are the ‘Dumpster Divers’ of nature. They live in dark and damp places, and magically convert plant remains, composts or even manure to tasty umami bombs. Umami is an often missed taste in home-cooking. It adds depth and fullness to a dish. The best way to cook mushrooms applies 2 culinary rules: 1) Concentrate the […]
Tasting trumps meditation: Let us learn how to taste again!
Imagine yourself in 3000 BC; roaming the forest for food. If you found some interesting berry what would you do? Slowly and mindfully tasting the food was a matter of life and death, because your taste buds indicated what was safe and what was nutritious. (Epigenetics made us really fast at learning what to eat: http://phenomena.nationalgeographic.com/2013/12/01/mice-inherit-specific-memories-because-epigenetics/) Now, […]
You are a natural, you just do not know it yet!
Even if it might be hard to believe, all of us do actually have the intuition of cooking and if we choose the right attitude, we can with time get used to it and develop a sense of cooking that can be compared to the logic of language. If you learn 1) the grammar and […]
Regrets, I have had a few
I was on national Danish radio on Monday. It was an entrepreneurship talk-show, where 3 locally famous angel investors talked about Plant Jammer. If you feel like practicing your Danish: http://www.radio24syv.dk/programmer/de-6-hatte/15413079/de-6-hatte-plant-jammer/. The experience was great. I had a good time, and I think I performed decently. Most importantly I learnt a lot. Particularly, the panel’s […]
Can anyone really cook?
“Anyone can cook” said Chef Gusteau in Disney’s Ratatouille, and for some reason I remembered that line. I realized later that it was quite a controversial statement from a traditional French chef, who tends to believe that cooking is an art – something that requires years of experience in complicated techniques and knowledge about food. […]
The day non vegan Michael wanted beetroot more than beef
I remember it clearly. ‘Il Buco’ in Copenhagen served an amazing looking free-range, grass-fed, locally farmed rump steak. Around the long-table people were admiring the steak like it was a Goddess. But I was puzzled – I sincerely just didn’t feel like it. It was oozing of flavour right there in front of me, but […]
Are we too lazy to be a succesful startup?
I was checking Facebook. Suddenly I felt uneasy and drops of cold sweat started tingling down my forehead. Jack Ma, Ali Baba’s founder and CEO, said in a Facebook video recorded in 1999: “If we want to beat the Americans in Silicon Valley, we need to start working hard, and stop this 8 a.m. to […]
Would you like to cook without recipes?
Plant jammers vision: Eat more plants and less meat. But how do we get there? What’s our product? We believe people should cook without recipes Reipes do not change behaviour: 90% of people have more than 10 cookbooks at home, but cook less than 10 different kinds of dishes! Why do people not use the […]
Why is this not sustainable?
You guessed wrong – the windturbines are fine! However, the way we do agriculture today is not. 2/3 of agricultural land you see when you fly over Europe is not producing food for you. Rather 2/3 of the land produce feed to animals. Why is that a problem? A year ago, I saw this LA […]
Why launch an unfinished product?
So, last Wednesday was huge for us… We launched our prototype product on www.plantjammer.com, and have now gone live! Your feedback was extremely supportive, particularly from our mothers. Thank you! Some feedback was both specific and sceptical, particularly from people who had tried it with their smartphones (about 15% of users did). Before launch we […]
Bankrupt by May
”I have something else to say”, my throat dried. I sighed deeply, ”I looked at the numbers this weekend, and at our current burn-rate we run out of money by May”. My co-founder, Ida Marie, froze. Our plan was always to secure our first external funding in April, but this was calling it way too […]