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Your data dashboard will be for your exact target group - you choose geography, interests, and demography.
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We capture the data for you, so you can focus on acting on the data.
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Click the dashboard below to explore baseline data from 1.6 mil. cooking sessions
... but who cares about averages?
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Examples of questions the data can answer
“What’s the next plant-based product to develop for millenial flexitarians in urban Northern Europe?”
“Does my target group want ‘whole cut’ versions of plant-based meats, or would they rather have new flavor profiles for my ‘plant based mince’?”
“Which type of plant-based protein would my target group prefer: Soy, peas, ancient grains,...?”
“What is the most important ingredient to get rid of in my product to make it more ‘clean label’?”
“Will ‘alcohol free cocktail mixers’ be popular with my consumer group?”
“Should I focus my next ads and positioning on my packaging on the fact that my products are ‘organic’ or ‘gluten-free’?"
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