Get tailored data about your targeted consumers

Get valuable data insights, so you develop the right products & ingredients.
Get your dataset

Get to know your target group


You get your data dashboard with 1000 observations within 5 working days.


Your data dashboard will be for your exact target group - you choose geography, interests, and demography.


We capture the data for you, so you can focus on acting on the data.
Get your dataset

Explore your data

Click the dashboard below to explore baseline data from 1.6 mil. cooking sessions
... but who cares about averages?
Learn about the exact behaviour for your targeted consumers - get your own tailored dataset
Examples of questions the data can answer

“What’s the next plant-based product to develop for millenial flexitarians in urban Northern Europe?”

“Does my target group want ‘whole cut’ versions of plant-based meats, or would they rather have new flavor profiles for my ‘plant based mince’?”

“Which type of plant-based protein would my target group prefer: Soy, peas, ancient grains,...?”

“What is the most important ingredient to get rid of in my product to make it more ‘clean label’?”

“Will ‘alcohol free cocktail mixers’ be popular with my consumer group?”

“Should I focus my next ads and positioning on my packaging on the fact that my products are ‘organic’ or ‘gluten-free’?"

Get your for your targeted group in just 5 days
3 /observation
We collect the data  on your target group
You get all data in a dashboard, available real-time
All data is benchmarked relative to relevant personas from our dataset of 1.6 mn cooking sessions over the past 6 years


for 100 observations

66% discount

How we get the data


You get data

Empty your fridge

Consumers engage

Need more answers?

Book a demo to learn how we can help you