Learn what foods your consumers love

Get data on your consumers' preferences, by sending them an empty your fridge experience.

How it works

Dashboard

You get data

Empty your fridge

Consumers engage

How it works

Dynamic recipes

Customers engage

Dashboard

You get data

How we capture the data

Engage your customers to fight food waste

Send the empty your fridge experience to your target group on your website or social media. We capture all your consumers' behaviour in structured datasets -  That's how we make the dashboard.

How we capture the data

Dynamic recipes that engage your customers

Publish the dynamic recipes on your website or social media. We capture all your customer's behaviour in structured datasets -  That's how we make the dashboard.

What's in it for me?

A data dashboard with consumer insights

We capture your target group's diets, nutrition goals, and favorite tastes. We capture the data real-time, so you can act quickly.
SOME OF our valued customers

What's in it for me?

A data dashboard with consumer insights

We capture your target group's diets, nutrition goals, and favorite tastes. We capture the data real-time, so you can act quickly.

case study

“Plant Jammer helps us capture cooking behavior of flexitarians, so we can launch products with high likelihood of success, beyond the strictly vegan segment”
"It facilitates cooking a healthy recipe with what you have at home"
Recipe app user
"This product gave me many ideas for great recipes I could cook that I hadn't even thought about!"
Recipe app user
"I love it! I have been looking for something like this for ages! It's so useful and simple to use."
Recipe app user
"This is a really nice idea! It helped me with my dinner today."
Recipe app user
"Great tool. It really helps to create a dish with whatever I have at home."
Recipe app user

Get it for free - only pay if you want data

PUT on your site
FREE
You get code to plug-in to your site
You get a link for SoMe/newsletters
We deliver the recipes
Your food products to all recipes with our AI
You adapt it to your visual identity
Trial offer: First 100 data observations are free
get the data
3/observation
We collect the data for you
Get the first data within 5 days
All data available in a real-time dashboard
All data is benchmarked relative to relevant personas from our dataset of 1.6 mn cooking sessions over the past 6 years
Trial offer: 100 obs for €99 (66% discount)

Frequently Asked Questions

+
-

Can I get a free trial?

Yes, just go here! Notice that you actually get the product for free on your website and social media. You only pay for user data: €1 per user observation in your own dashboard.

+
-

How much time will it take from our recipe developers and programmers?

Almost no time. You just need to insert one line of code, which is 20 minutes, even for a non-developer. This will SAVE TIME for you - because you won't have to do as much recipe development or software development in the future. We got you covered.

+
-

How do I implement it on my site?

It can be inserted on your website with just one line of code. Here's an implementation guide and here implementation is described by our CEO, Michael. You can adapt it to suit your brand’s visual style and the size/width you want. The widget is fully responsive and will work on desktop, tablets, and mobile. Here's an example of how it can look and feel on your page.

+
-

How do I share it on social media?

It's simple. You receive a simple URL link that you can insert as described with proposed graphics here.

+
-

What languages are the widgets available in?

It is already available in English, German, Spanish, French, Italian, Brazilian Portuguese, Danish, Swedish, Finnish, Latvian, Lithuanian, and Estonian. We can add a new language within 7 days for a small fee.

+
-

Do you have any examples?

Absolutely. Here is a video describing the experience. Here are some examples of our widget implemented: Aldi Süd, Rimi Baltic, Planet Plantbased, Naturli, Dr Oetker, and our own site.

+
-

What are the main benefits for my brand?

First and foremost: Data insights! Our monthly data dashboard describes how your visitors use your product - armed with better data you will understand your customers better.

The way we get those data: Engagement: Average time spend in the widget is 7 minutes, which is 2-3x higher than a normal recipe site. Click through rates is above 50%, and a whopping 10% of all visitors give an NPS of 9 or 10.  

+
-

Why is this better than creating my own recipe content?

Most food brands spend a lot of time and more than €1000 to make just one recipe... and they don't even work! Simple recipes with beautiful pictures have high bounce rates and low time-spent-on-page --- so they don't help you engage with your customers. Read our whitepaper about this, here. On the contrary, we engineered this recipe experience from 5 years of developing a successful recipe app to truly excite and engage your website visitors with recipes that they can use every day.

+
-

What data will I receive?

If you are a paying customer, we will provide you with data on your website visitors’ preferences. The data dashboard looks like this. This will give you a picture of what your customers like, and it provides guidance to how you can optimize your marketing, identify potential brand partnerships, guide retailers in their category management, and even get ideas for product development. Furthermore, we will provide basic performance data, such as click-through-rates, Net promoter scores, and qualitative comments filled out by visitors.

+
-

Can I add my own recipes?

Yes. We need to make your recipes ‘dynamic’ to make them work in our setup, so there will be a cost related to this data transfer and gastronomical work (around €100 per recipe). But we can import any of your recipes into the system, and also ensure that only you get access to them.

+
-

How do you ensure that the recipes are high quality?

The core principle of our recipes is: Simplicity! 80% of people cook less than 10 recipes yearly, so only really simple recipes actually affect people's behaviour. We have spent the past 5 years building and testing simple recipes with our app, Plant Jammer. During this process we have both refined our recipes based on collected data from more than 1 million app users and hundreds of professional chefs.

+
-

How does the technology behind this work?

Once you insert the code on your page, each time a customer interacts with product, a call is made to Plant Jammer’s API, in order to generate a customized recipe that can be adapted by the end-user. Our Artificial Intelligence suggest the best foodpairs and substitutes for the users' ingredients. The quality is ensured by always capturing a 'balanced' meal with umami, sour, sweet, aromas, and texture complementarity. Our technology looks through a large database of gastronomical data to find the best matches for the recipe within that balance, and updates the quantities and instructions accordingly.

+
-

Can I get this as an API and just build my own frontend?

Absolutely - you are welcome to get a sandbox API key, and if it excites you we can share an actual key. here’s our API documentation: https://www.docs.plantjammer.com/

+
-

If I get the free trial, will it at some point convert to subscription without my consent?

No. The free trial can last forever, and will only convert to a paid model, if you ask for it to get the extra services and data. Remember: You get the product for free on your website and social media. You only pay for user data: €1 per user observation in your own dashboard:

+
-

Will my €99 subscription convert to something more expensive, if I reach >100 users

No. You only pay for the data dashboard - and you will only pay above the €99 if you order more data. No matter how many people use the product you won't get an extra bill.

+
-

Is the subscription binding for many months?

No. By default, you can terminate the agreement with just 1 month's prior notice.

Ready to challenge your consumer assumptions with data?
Book a demo